Email and SMS Programs
Deliverability audits, list growth, and automated programs that turn subscribers into supporters and customers into regulars.
- Deliverability and inbox placement
- Lapsed audience reactivation
- Compliant SMS and loyalty programs
Growth strategy for mission-driven work
Campaign-tested strategy for organizations ready to grow.
I help nonprofits, campaigns, agencies, and growing businesses find their audience, build the systems that turn attention into action, and grow with confidence. Fifteen years on the campaign trail taught me to move fast, measure everything, and make every dollar count.
15+Years in digital marketing and campaigns
$1B+Raised for campaigns, nonprofits, and social impact organizations
2018Partner and Chief Growth Officer since
Approach
Growth runs on structure.
When growth stalls, the cause is usually structural: the audience is unclear, the systems that bring people in are leaking, or the team is stretched past what its operations can carry. I start by finding which of these is holding you back, then build the pieces you need to move forward.
Who are we trying to reach?
Audience
Finding the people most likely to act, and reaching them through email, SMS, search, and social.
Why should they care?
Positioning
A clear story and offer that make your work easy to understand, support, and buy.
How does interest become revenue?
Revenue systems
Sales pipelines, fundraising programs, pricing, and the reporting that shows what is working.
Can the team sustain it?
People and operations
Mentoring and operational structure that help teams scale without burning out.
Services
Senior expertise, sized to what you need.
Bring me in for a focused project, an ongoing advisory role, or as fractional growth leadership. Every engagement ends with clear priorities and plain-language reporting.
Paid Media
Google, Meta, and YouTube campaigns built to measure, with Google Ad Grant support for eligible nonprofits.
- Account setup and conversion tracking
- Campaign builds and optimization
- Up to $10K a month in free search ads
Sales and Growth Infrastructure
The systems behind new business: offers, pricing, proposals, and a pipeline your team will actually use.
- Service packaging and pricing
- Proposal and pitch templates
- Pipeline design and tracking
Positioning and Communications
Messaging that makes your value obvious to the people you most need to reach, from donors to buyers.
- Brand and offer positioning
- Campaign messaging
- Audience research
Fractional Growth Leadership
Senior strategy for agencies and organizations without a full-time hire, on calls with your clients or behind the scenes.
- Client strategy and upsells
- White-label partnerships
- Business development support
Team Mentoring and Operations
Coaching and operational structure that build confident, inclusive teams able to run strong programs on their own.
- Team coaching and training
- Workflow and process design
- Inclusive hiring and operations
Who I work with
Built for people doing work that matters.
My roots are in campaigns and causes. The same discipline of reaching people, earning trust, and proving results applies anywhere growth matters.
Mission-driven organizations
Nonprofits, campaigns, and social impact groups that need to grow their supporter base and revenue without wasting a dollar.
Fundraising programs, donor reactivation, year-end giving, Google Ad Grants
Agencies and consultancies
Firms that want to add senior digital capability, win bigger budgets, and grow their own book without adding headcount.
White-label delivery, client strategy, business development
Local and growing businesses
Restaurants, retailers, and service businesses ready to turn one-time customers into loyal regulars.
Email and SMS loyalty, paid search and social, list growth
Ways to work together
Start small. Scale when it works.
Most clients begin with a focused project or short pilot, then move to a monthly retainer once we know what is driving results.
Project
Starter projects
Fixed-fee audits, launches, and growth plans with a clear deliverable.
Monthly
Advisory retainer
A set number of senior hours each month for strategy and campaign support.
Embedded
Fractional leadership
Hands-on leadership across several programs as your head of digital growth.
Partnership
White label
Agencies bill at their own rate and keep the margin while I deliver under their name.
About
Gabrielle Rizza
I've spent more than fifteen years in digital marketing, most of it on political and advocacy campaigns. Tight deadlines and public scrutiny sharpened my ability to quickly identify audiences and turn interest into action.
Since 2018, I've served as Partner and Chief Growth Officer at Authentic Campaigns, a national leader in digital fundraising and advertising, where I've helped raise over $1 billion for campaigns, nonprofits, and social impact organizations. I've led the client services and Growth departments and built the sales operation from the ground up.
I'm known for my work in email and SMS deliverability, revitalizing lapsed audiences, and mentoring teams to build stronger, more inclusive operations. Rizza Strategies brings that experience to organizations and businesses ready for their next stage of growth.
- Based in
- Naples, Florida and Concord, Massachusetts
- Education
- M.A., Political Communication, American University
- Experience
- Hillary Clinton, United We Dream, Cory Booker, VoteVets, and more
Contact
Let's set your course.
Tell me where you want to grow. I'll come back with a clear first step, whether that is a quick audit, a pilot, or a longer partnership.
Emailhello@rizzastrategies.com
LinkedInlinkedin.com/in/gabriellemrizza